Anthrocopy

Daunting!

This post was written by Jack

Source: Falashad

At Anthrocopy, we promise to never open an article with a sentence or phrase that contains the word “daunting.” Why? Because it’s bad writing. It’s bad writing in the same way that starting a story with “once upon a time” is bad writing. It probably didn’t start off as bad writing, but through mindless repetition, it’s evolved into something that you never want to read if you’re hoping for an informative, insightful article.

Seriously. Go find any random 10 articles that begin with “How to…” and read the first 50 words. Our bet is that 7 out of 10 will have the word “daunting” in them. Here at Anthrocopy, we’ve made it into a game: every time you read the word “daunting” in a web article, drink!

This is an absolute travesty to anyone who holds stock in the word “daunting.” Fewer words in the history of the Internet have been devalued more heavily than daunting. True, changing the oil in a lawnmower may seem like a daunting task. But so is getting a divorce when you have three kids and a Fortune 500 company. Hey, you know what else is daunting? A college entrance exam. All tests are, right? They are daunting just like learning how to fly a helicopter or giving a toast at a wedding or sucking the venom out of a snakebite or explaining to your dog that he’s adopted is daunting.

Daunting, daunting, daunting. You can hardly even tell what the word means anymore.

So, here’s our guarantee to you: if our opening paragraph for your article, marketing copy or sales letter contains the word “daunting” and you didn’t ask for it, that one’s free.

Checking each and every page of content that we create for the offending word may be a daunting task, but we’re up for it!